Frame
We clarify the behaviour you care about, the decision ahead and the evidence that would change your mind. This prevents broad exploration from replacing a useful answer.
Our process
Follow the signal from question to action.
A transparent four-stage process keeps analysis grounded in your product context and useful to the people making decisions.
Map
We inspect event definitions, identity handling and lifecycle stages. Gaps and caveats are documented before analysis, not hidden in a footnote afterwards.
Read
We segment cohorts, trace critical journeys and test competing explanations. Findings are tied to observable patterns, with confidence and limitations stated plainly.
Act
We turn findings into prioritised questions, measurement improvements and experiments. A facilitated working session helps your team assign owners and next steps.
Ready to make retention less ambiguous?
Bring us the product question, even if the tracking is imperfect. We will help establish whether the available evidence can answer it and what needs to change if it cannot.
Start with a conversation ↗