18 July 2026
A practical definition of retained users
Why frequency alone can mislead—and how to choose a return behaviour that reflects genuine product value.
6 min read
Field notes
Better questions for product data.
Short, practical guidance for teams working through retention definitions, cohort patterns and product experiments.
03 June 2026
Reading a cohort chart without guessing
A short field guide to separating acquisition mix, seasonality and product experience in your retention curves.
6 min read
21 April 2026
From churn signal to useful experiment
Turn an observed drop-off into a testable product question while avoiding overconfident causal claims.
6 min read